The ‘design’ of the commercial roof has traditionally been little more than a request for something that will keep the building contents dry and last for a dozen or so years. How times have changed!

The first-of-its-kind roof modeling tool for the commercial roofing industry, Firestone is introducing RoofGenuity™ at the AIA 2010 National Convention in Miami, June 10-12. RoofGenuity enables architects, consultants, roofing contractors and building owners to populate the roof area on their building designs with various configurations of Firestone roofing system BIM objects to create the optimal model for their commercial building needs.

Firestone Building Products played a significant role in the restoration of a nearly 80-year-old building in Lovington, N.M. Read more about this interesting project featuring Firestone's SBS Modified Bitumen system in RCI's monthly technical journal Interface.

Research indicates that architects and building owners are more frequently looking at daylighting systems as a way to minimize energy consumption and in turn, increase energy-related cost savings. Firestone Building Products' Accessories Marketing Manager Riaz Hasan explored the many benefits daylighting systems can generate in a recent issue of Roofing Contractor.

UltraWhite Modified Bitumen Cap Sheets are a granule-surfaced, cool roofing solution that provides enhanced light reflectivity and heat emissivity, greatly reducing energy and electricity usage. The new cap sheets meet requirements for California’s Title 24 regulations and can help achieve points in the U.S. Green Building Council’s LEED rating system.

90-mil EcoWhite Platinum EPDM is a new white EPDM solution that reflects sunlight and keeps the membrane cooler than other EPDM products. A premium product in the reflective EPDM product line, EcoWhite meets LEED certification requirements and exceeds ASTM D-4637 standards.

Resista is a polyiso insulation board that offers increased fire, wind and environmental protection. An economical new choice in insulation, Resista provides valuable energy savings and can contribute to overall LEED certification for energy optimization and material resource credits.

Whether you are looking for product information, technical information, educational seminars, nearby Red Shield licensed contractors or local sales reps, look no further than the Firestone Building Products website. There you will find a host of information to help you address your commercial roofing needs.

We also encourage you to visit our Project Portfolio, which showcases many innovative projects featuring Firestone's EPDM, TPO, asphalt and metal roofing solutions.